About Me

With a decade of experience in strategic communications, I've amplified organizational voices through 150+ high-profile events, tailored communication strategies and social media campaigns. My expertise spans authoring 40+ analysis pieces, contributing to technical policy reports, and co-authoring a chapter in the Routledge Handbook on Law and the COVID-19 Pandemic.
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Recently, I presented research on climate change and girls' education at COP28 in Dubai. I've also served as a speaker, moderator, and spokesperson across various media platforms.
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As a DAAD Public Policy and Good Governance Scholar, I graduated from the Willy Brandt School of Public Policy, University of Erfurt, Germany in 2018.

Below is a brief rundown of my experience.

Experience (selected roles)

• Communications Consultant @World Bank (current): Supporting communications for the World Bank's Blue Economy program, PROBLUE. Supported the official Bank-wide campaigns for World Oceans Day and Biodiversity Day. Launched PROBLUE's LinkedIn channel, growing it to 1300+ organic followers within 8 months.
• ‍Communications Consultant @World Bank: Supported organization of the World Bank's flagship Spring and Annual Meetings in 2023. Updated the official website and produced reports for high level stakeholders with key insights.
• ‍Communications Lead @Malala Fund: First communications hire at the Pakistan office. Built the communications department and led communications for co-founder Malala Yousafzai's trips home.
• ‍Communications Lead @Democrarcy Reporting International (Pakistan): First communications hire at the Pakistan office. Built communications and social media functions from scratch. Led comms for 100+ high-level events, curated social media campaigns reaching 50 million+, and oversaw the launch of 35+ publications.
• Communications & Project Support @Democrarcy Reporting International (Germany): Supported communications and project implementation for DG DEVCO (EU) funded program promoting human and labor rights across nine countries. Led communications for the project's flagship international conference in Brussels.
• ‍Corporate Relations Strategist @World Wide Fund for Nature (WWF): Led environmental education campaign in northern Pakistan. Doubled enrollment in flagship internship program and delivered training sessions on environmental activism at 50+ educational institutes.
  
• ‍Communications & Event Management Consultant @International Union for Conservation of Nature (IUCN): Led 30-person volunteer communications team organizing the South Asian Impact Assessment Conference in Pakistan.
  
• Communications and Research Consultant @Pakistan Institute of Peace Studies (PIPS): Co-led research and dialogue introducing Pakistan's first Charter of Peace. Led national communications campaign to mainstream the Charter.
• ‍Research Advisor @Parliamentary Standing Committee on Foreign Affairs in Pakistan: Led research and produced communications products for politicians engaged in international political negotiations.
• ‍Project Lead: Directed pioneering campaign equipping Pakistani youth to counter misinformation and fake news, with independent funding from the Institute of Strategic Dialogue (ISD).
• ‍M&E and Communications Consultant @Open Mic: Led communications and M&E strategy for 'Youth Empowerment Project' funded by the United Institute of Peace (USIP).
• ‍Consultant, @United Nations Information Centre (UNIC): Led outreach and communications highlighting the impact of climate change on Pakistani youth for COP '21 (France).